What's your "Avonym"? (Web 2.0 Pseudonym)

New word for eveyone, we're claiming coinage here - mainly because we've been struggling with the concept. Across several of our blogs, we use a pseudonym that is also the name of an avatar. While the pseudonym is appropriate for written material, the same name doesn't do justice to the Avatar. An avatar should be more than simply an author tag; it should be a representation of a virtual, complex being. So while "Elise" is a good author's name, "Elise the Destroyer" is a far more usable and effective Avatar.

So what to call this Web 2.0 author/avatar tag? We'll use "Avonym", an obvious combination of the words Avatar and Pseudonym. It's short, understandable, sounds cool, can't find it on Google, and allows transport of identity representation across the boundaries of online virtual life, online content and offline communication.

Now, our avonym is actually not a singular representation - it's actually a "shared avonym" - meaning, several persons use it for postings, communication, second lives. What to call this?