Wednesday, February 13, 2008

Is now a good time to spend on Internet Marketing?

With the current economic downturn and therefore slowing of consumer spending, leading to depressed business revenues, is it a good time now for spending on Internet Marketing? Like on Wall St., Internet Marketing is best done with a "buy low, sell high" mentality.

Yes, many small and medium-sized businesses, faced with immediate revenue decline, will likely cut advertising as fast as they can call the newspaper. However, there are many, many ways to advertise on the Internet that are powerful, free or low-cost, and should absolutely be taken advantage of regardless of the market. Typical search engine optimization (SEO), search engine markeintg (SEM), and social media optimization/marketing (SMO/SMM) techniques (1) can be done with little overhead expense, other than time (or reasonable service charges to your Northern Virginia Internet Marketing Experts and (2) certainly take a while to develop quality referrals and consistent search engine results.

So, while the market is low (and it actually may be more sustainable and fundamentally healthy than you'd think, here among Northern Virginia Businesses), take the opportunity to turn UP the Internet Marketing machine, and be ready to roll in the dough when the consumers come back in force.



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