Saturday, March 8, 2008

How to use your other domain names for Northern Virginia Internet Marketing?

Regarding a client question about the other domains you may own, that are like your current one....typically this is mostly a defensive move, to make sure your competition doesn't get those domains; if you were to actually replicate your site to those domains, you'd get significant penalties from the search engines for duplicate content.

However, if you want to make the most of them (from an online search marketing perspective, as we do for several clients in Virginia), you could spend some time/money and actually create a few pages for each of these domains, as new websites that all point back to your central one....the key is to modify the page structure and content enough between them, that they're not flagged as duplicate content...they become genuine "landing pages" with some unique online advertising content appropriate to their title. Stick mostly with longer-tailed keyword phrases that might not be as useful, helpful or relevant on the core site.

We would say that these new sites could be pretty simple, with just a picture or two and good text - and with a clear instruction/invitation/enticement to either "act now" or "link through" to your primary site (being sure to focus all your SEO energies and best content on the core site). One or two extra pages to encourage the spiders to recognize them as a "site" vs. "sales page" are helpful, as well. If you don't want to do this, at least you could set up a "redirect" from these domains, so that if somebody actually typed the domain in, they would get redirected to your site.



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