Wednesday, March 19, 2008

Online Marketing and Presence for Local Newspapers is Essential

Here's an article detailing the demise of a local newspaper, brought on mainly by the economic realities of too few advertisers and content for too many papers, along with an 800-lb. gorilla entering and dominating the online content wars. What's important to note, is how coordinated, managed online marketing and search engine optimization is so important to a Loudoun County business (or any other local business) that attracts users and customers over the web - those local businesses that get it, can reasonably expect to able to protect their turf. Those that don't, lose fast. It's also very important to pay attention to how your online advertising dollars are being spent; closely scrutinize the metrics reported by the Publisher with respect to impressions and click-throughs, along with the overall online presence of the publisher itself.



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