Friday, September 26, 2008

We Guarantee a #1 (Number One) Google Search Engine Result...

...for nice long-tailed phrases we come up with that may or may not have anything to do with your business. Like "northern virginia intergeostitial marketing avonym dulles south".

We get this question a lot, as in "do you guarantee a #1 position in Google"? As you can see, there's a lot of contextual attributes that should be attached to the answer to this. In some very unique cases, yes, we can just about guarantee the #1 position - at least at a single point in time, for a particular user. But usually (like the example above) such a guarantee delivers utterly meaningless business benefit or value.

Typically, we can guarantee some degree of improvement in the search engine results placements (SERPs) - and most of the time improvement that's qualified as "significant" or "consistent". Significant improvement comes with significant investment, and/or a very low baseline of Internet visibility (i.e. there's been no online marketing at all). All of our clients experience consistent improvement, across many facets of online visibility - from multimedia placement and email response to page ranking and breadth/depth of SERPs.

So - the next time a prospective vendor "guarantees" #1 placement - ask a few more questions, ending with a guarantee (within your budget) for a specific keyword or phrase you know is critical to your business...the right answer to this should be "no, we don't guarantee #1 placement - we guarantee improvement commensurate with your needs and our collective effort".



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