Sunday, March 30, 2008

Top 12 Fairfax County Online Advertising Destination Websites

Following up on our quarterly Loudoun Online Advertising reviews, here's a top 12 listing of Fairfax Internet Marketing online local community destinations for business advertising dollars.

Advertising your Fairfax County business online, on the Internet, includes several categories of spending that attracts different kinds of consumers. Fairfax County Internet Marketing effort and dollars should certainly be spent on localized global search directories (i.e. Google Maps/MSN Live), localized national directories (like DMOZ, Superpages, Resourcelinks and Yellowpages), localized national review and social media directories (like Facebook, Discoverourtown,, Yelp and Delicious) and industry-specific sites offering advertising. This review doesn't cover those resources, nor does it include government-sponsored or business-only sites like or the various area chambers of commerce.

Note that as Northern Virginia Internet Marketing specialists, KME Internet Marketing maintains a comprehensive directory of all the relevant online advertising services, social media and content sources, and seach engine focused tools and websites on the Internet successfully catering to those searching for businesses and information in this area, though all options aren't necessarily appropriate for all advertisers. Contact us if you'd like to discuss all the options.

A very effective way of quickly and reliably getting your message in front of a very targeted group of Fairfax County residents, including those in Arlington, Alexandria, Falls Church, Mclean Reston, Herndon, Burke and Centreville, is to advertise on the general, local community news and information directories, that exclusively cater to residents and businesses of the area. Most are very reasonable, tend to show up well in search listings, and drive many opportunities for cross-selling (i.e. someone finding information for neighborhoods finds real estate, home improvement or gardening supply ads).

Here's our initial take on this top 12 list of Fairfax Internet Marketing community directory sites, to be refined and updated next quarter. They're ranked according to our professional Northern Virginia Internet Marketing and SEO/SEM opinion regarding their effectiveness, exposure, page ranking and overall value in terms of local or regional businesses reaching out and attracting broad demographics among residential and business consumers. We don't include pure landing pages, SPAM sites or link farms. Note that Fairfax, with such diverse population centers and large communities, has very different online focus between the different communities, and very active sub-regional site specifically for areas like the cities or communities of McLean, Falls Church, Arlington, Herndon/Reston and Alexandria. Our list includes the broadest possible exposure for the whole of Fairfax County and close-in DC Metro regional locations in Loudoun and Prince William Counties.

A note about the Washingtonpost - while offering great online advertising focused to regions around DC, we don't agree with its policy that you must register to view the online site, and so it's not included here - its site doesn't require this, and its soon-to-launch site likely won't either.

1 - - great advertising opportunities on a well-built online platform, PR=5

2 - - although focused on Arlington, a really good site with high PR=5

3 - - effective online newspaper in several areas of Fairfax (including the "South County" area), PR=4

4 - - part of the "AreaGuides" network of regional sites, decent advertising opportunities and local exposure, PR=4

5 - sites - another network of county-specific and area sites, pretty good search engine exposure and number of listings, PR=4

6 - - covering the whole western Fairfax, plus western Prince William and Loudoun county areas, great SEO and Internet Marketing exposure, plus reasonable advertising rates; PR=4

7 - - Falls Church News Press Online - decent, busy site focused on Falls Church with lots of front-page advertising slots, PR=4

8 - - focused on Alexandria, but a well-built site with lots of advertising options, PR=4

9 - Townlink LLC sites - a network of town-specific sites, decent SEO exposure for advertisers, though sites are a bit underwhelming - PRs = 3

10 - - good local site with lots of advertising options, PR=4

11 - - nice directory focused on this particular area including Oakton, PR=2

12 - - partitioned into many community-specific areas around Fairfax, though the site could use some work, and much more advertising could be made available - Fairfax Connection PR=5



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