Tuesday, October 7, 2008

Advertising Costs - Online Marketing vs. Direct

This year more than ever saw the economics of online advertising become so much more apparent, as costs for direct publishing in newspapers, print ads, magazine etc. were driven much higher due to distribution and material costs...

Here's what this difference looked like by 2005:

The differences have grown even larger by 2008, as the proliferation of tools and services available, at little cost, have made audience reach and conversion even more accessible than offline print or broadcast media advertising. What's required to take advantage of online marketing capabilities, however, are professionals who thoroughly understand the tools, techniques, digitial management technologies and online marketing copywriting.

Start now - if you haven't already - your online marketing campaign.



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