Washington DC Local Advertising Entry Points - with SEO/SEM

Here's a rough illustration of the Washington DC local advertising entry points for most local/regional businesses, in terms of advertising and marketing costs vs. "engaged reach" - i.e. expected and realistic reach to people and eyeballs who would probably pay attention to the ads. This is based solely on our professional experience and findings. Note the clear indication that Search Engine Optimization and Marketing investments can greatly expand the reach of advertising/marketing campaigns, while maintaining much lower price points.

Advertising Costs - Online Marketing vs. Direct

This year more than ever saw the economics of online advertising become so much more apparent, as costs for direct publishing in newspapers, print ads, magazine etc. were driven much higher due to distribution and material costs...

Here's what this difference looked like by 2005:



The differences have grown even larger by 2008, as the proliferation of tools and services available, at little cost, have made audience reach and conversion even more accessible than offline print or broadcast media advertising. What's required to take advantage of online marketing capabilities, however, are professionals who thoroughly understand the tools, techniques, digitial management technologies and online marketing copywriting.

Start now - if you haven't already - your online marketing campaign.