Washington DC Local Advertising Entry Points - with SEO/SEM

Here's a rough illustration of the Washington DC local advertising entry points for most local/regional businesses, in terms of advertising and marketing costs vs. "engaged reach" - i.e. expected and realistic reach to people and eyeballs who would probably pay attention to the ads. This is based solely on our professional experience and findings. Note the clear indication that Search Engine Optimization and Marketing investments can greatly expand the reach of advertising/marketing campaigns, while maintaining much lower price points.