Wednesday, November 25, 2009

Loudoun County, VA Search Engine Optimization (SEO)

Loudoun County, VA Search Engine Optimization (SEO) Services

Loudoun County, VA Search Engine Optimization (Loudoun County, VA SEO) is the process of improving the volume and quality of traffic to your website from search engines like Google, Yahoo and Bing via organic or natural search results. In other words, Loudoun County, VA SEO is a process of getting your website found on search engines when people search for you, what you do or sell.

Pretty straightforward, right? Not necessarily. Search engines use a complicated mathematical formula called an “algorithm” that generates the order of websites displayed (called “search results”) when people search. Each search engine has a different algorithm and the algorithms change often. At this time, Google is the most heavily used search engine, with Bing, Yahoo, YouTube and Twitter Search advancing fast. Loudoun County, VA SEO is the process of aligning your website with the search engine’s algorithm, targeting Loudoun County businesses, residents or organizations.

Complicating matters even further, achieving a high ranking within search results is an extremely competitive, multi-billion dollar per year industry. With over 85% of all clicks on Google, for example, occurring on the first page of relevant search result – if your Loudoun County, VA website isn’t on the first page (or perhaps the first three pages), it just won’t get found.

KME Internet Marketing is based in Loudoun County, VA, and has been studying SEO, search engine algorithms and consumer search behavior in this DC metro, Northern Virginia and suburban Maryland region for the last 6 years and has developed a highly unique, effective and dominant strategy to consistently get our Northern Virginia and Loudoun-focused customers on page one of Google, Bing and Yahoo. We have Loudoun County, VA SEO Plans to serve small and large businesses, nonprofits and communities.

We use three primary SEO strategies for achieving high organic search results placement for your website - (Read more at Northern Virginia Business News, Marketing and Advertising).

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Sunday, November 1, 2009

Google's Sidewiki - Business Implications or Not? What to Do, Now

We've been following the torrid discussion of Google's Sidewiki for a while now, essentially waiting for the dust to settle and Google to react to lots of commentary and feedback...

Sidewiki is essentially a plug-in for your browser, that comes along either with the Google Toolbar or using a bookmarklet, that lets you add and view comments about most webpages (doesn't work for https sites, for example). The problem is, it's either a way for some people to legitimately and helpfully add commentary on sites to the Google toolbar community, or a new way for spammers or troublemakers to basically "tag" your site with unwanted graffiti. It's actually both, right now, and website owners should take some steps to control their brand a bit.

Things to do:

1 - don't panic; auto-spamming hasn't started yet, and the culture of trust among the Google toolbar community is holding.

2 - either install Google toolbar or bookmarklet yourself, or ask someone else (like your webmaster or Internet Marketing company) - and then take a look at Sidewiki comments for your page; you'll likely have none, right now.

3 - if you can, verify and register your website with Google webmaster tools - and then post a Sidewiki entry with this Google ID, thereby establishing your entry as the verifiable, "trustworthy" one....note that a Sidewiki entry, like any other comment on the web, should be thoroughly "optimized" with keywords, links, and enough content to push most other comments down the first page. While Sidewiki results aren't currently indexed, and therefore don't contribute to page rankings (and you can't even find them), they probably will be at some point in the future.

See the sidewiki comment at our site,, for an example posting.

4 - if you feel compelled, do comment on other sites - but honestly, openly and true to Google's Terms of Service. It's not, however, untoward to let others know your "tagline", i.e., a backlink to a good source of support you may have already published that supports your comments (like your own website) isn't unexpected.

5 - let us know if you've got other comments, questions or concerns - we'll stay on top of this for our clients as it quickly develops.