Tuesday, September 25, 2007
What are "long tailwords"?
Long tailwords are basically key phrases related to the core keyword, that people may use to describe what they're looking for to the Search Engine. For example, to find insurance services in South Riding, VA (Loudoun County), one might just type in "insurance". But that doesn't really give any localized or useful results. Using "loudoun insurance" or "south riding insurance" gives far better results, and something like "loudoun allstate home insurance" will deliver the best results. These multi-word phrases should be targeted for your business, along with the single keywords, and usually deliver pretty good results.
This particular example highlights a Loudoun Insurance client of ours, NOVA Insurance of South Riding, VA, who's search results went from zero to essentially "owning the market" with all relevant key phrases and long tailwords for this area, within 1 month (i.e. all relevant searches appear high on the first page of all search engines).