Initiating a Corporate Social Media Presence – Unleash Your Inner Star Power

Social Media’s a scary animal, especially for companies or organizations that are accountable to stakeholders, policy, law or any other governing entity that exists to mitigate risk. Also, social media is an online collaboration channel and tools domain that’s most appropriately and effectively utilized by humans, i.e. individual personalities (preferably employees) – vs. corporate personas or third-party services. So how does a company begin to use social media, break into and contribute to the online dialogue, and avoid reputation issues while maintaining appropriate accountability?

Find, identify, nurture, coach and ultimately unleash your employee social media stars – they’ll be the face of the company, the purveyors of online dialogue, and will most likely do a great job at it. Why and how?

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Northern Virginia SEO Services - Search Locally

Once in a while, we run across some very appropriate and well-written articles espousing local Northern Virginia SEO Services.

For example, this one at ezinearticles, which states in part "Attempt to look for an SEO or Search Engine Optimization company on the internet and you'll see a confusing list of technical services and offerings. Often times a search in your local area on Google will produce a more focused list of results, such as searching for Northern Virginia SEO Services - however knowing how to interview any SEO service company is your best option for success."

Good guidance - searching for "Northern Virginia SEO Services" (without the quotes) on Google typically yields, at this time, Northern Virginia's most experienced, professional and helpful Northern Virginia Internet Marketing and Social Media Engineering firm available - i.e. KME Internet Marketing. Same with searching for related terms, like "Northern Virginia Internet Marketing" or "Northern Virginia Social Media".

Being listed high in search engine results isn't a permanent thing (and is sometimes touted by inexperienced companies with embarrassing results) - but it does typically reflect a company's breadth and depth of capability as gauged by the relationship of its material and website to others on the web, i.e. its "popularity". In this case, legitimate results can be expected.

Ask kelly and Ted - Keywords in Twitter?

Here's a good question that came in - "Is it important to use keywords in microblogs like Twitter? It seems like Google results don't contain any Twitter results, with keywords."

If you're not working with a knowledgeable, experienced firm, you might get answers like:

"Really, twittering only has value when building a list of followers and then driving that traffic to a page or offer. Twitter isn't really ranking for any terms in the search engines say like a squidoo lens or hubpage would."

(This is a real answer, from an obviously uninformed 2nd-tier SEO provider)

Our answer? EVERY SINGLE posting made in Twitter or other microblogs(if your intention is to attract attention or business on the Internet) should consider keywords...while "tweets" themselves don't necessarily show up well in Google results (but profiles do), tweets do get syndicated, burned, friendstered, repurposed, piped, dugg, mixxed, emailed, blasted, etc. to many other social media channels, plus end up in search results of "other" search engines than Google - i.e. niche engines, social engines (like SocialMention), etc.

For example, we search for "social media governance" in SocialMention.com (with "ALL" option) - practically the whole first page of results with these keywords are repurposed links to an original blog/tweet (from a KME contributor) on the subject....including actual links to the retweets. Same thing with a recent tweet we made regarding "detoxify your mind" - tons of retweets for the eyword "detoxify" showing up in the search results.

Heck, I'm making the kids use keywords in their homework now...

DC Online Marketing Videos, Web Videos & Production - Coming Soon!

Coming Soon!

KME Internet Marketing shortly will be offering professional online marketing videos and web videos for use in promoting yourself, your organization or business through online video channels and websites! KME Internet Marketing will provide professional video planning, staging, production, scripting, voiceover and post-production services, create videos for offline distribution via CD or DVD, and online distribution in all popular video streaming formats (i.e. flv, mp4, avi, etc.) and thoroughly optimize the video for universal search engines to find....Video SEO! As we do now, we'll also load, promote and optimize placement and distribution of your online marketing video on sites like YouTube, Metacafe, Blip.tv, DailyMotion, Yahoo and other popular online video sites.

Adding online videos to your website, and syndicating them around the Internet using SEO techniques, is a fantastic way to increase website visitor engagement or "stickiness", and ultimately drive conversions. Adding streaming video to your website is a relatively inexpensive way to enhance your website and brand while most effectively presenting your product, service or other marketing material. Pair this service with our digital asset optimization services, and you're in business producing and distributing your business marketing videos around the Internet!

DC Video Production, Professional Videographers and Video Online Marketing available this July from KME Internet Marketing - contact us now to plan and reserve production time!

Cloud-based Wiki for Semantic Ontologies

In our spare time, we plumb the depths of the information management, search architecture and semantic web concepts that (1) Google uses and (2) will likely lead to very interesting new ways of describing, sharing and promoting online digital assets in the future.

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