What's your "Avonym"? (Web 2.0 Pseudonym)

New word for eveyone, we're claiming coinage here - mainly because we've been struggling with the concept. Across several of our blogs, we use a pseudonym that is also the name of an avatar. While the pseudonym is appropriate for written material, the same name doesn't do justice to the Avatar. An avatar should be more than simply an author tag; it should be a representation of a virtual, complex being. So while "Elise" is a good author's name, "Elise the Destroyer" is a far more usable and effective Avatar.

So what to call this Web 2.0 author/avatar tag? We'll use "Avonym", an obvious combination of the words Avatar and Pseudonym. It's short, understandable, sounds cool, can't find it on Google, and allows transport of identity representation across the boundaries of online virtual life, online content and offline communication.

Now, our avonym is actually not a singular representation - it's actually a "shared avonym" - meaning, several persons use it for postings, communication, second lives. What to call this?

Your Loudoun Advertising Network

One area we're getting busy with is pooling "impressions" across our content network (i.e. our managed websites and blogs, and business partners) to provide local and regional advertisers with an "advertising network" of targeted eyeballs. So -

Publishers/Bloggers/Website Owners focused on Loudoun County: Let us know if you'd like to join our advertising network - this means you get more targeted, local ads (better than Adsense) on your website, meaning more money for you! Join others providing great content to Loudoun residents, like:

- Dulles South Online
- Gateway to Loudoun County Blog
- The Dulles South Mom-Force WAHM Blog
- Virginia Real Estate Journal
- Loudoun Schools Feedback
- National Security Screens
- South Riding Whizkids LLC
- Slingwheels Stroller Accessories
...and more!

Advertisers: if you'd like a media buy in our network, send us an email - we and our Loudoun publisher partners will provide consistently attractive online impressions for your local advertisements! The "vertical" we cover can be defined as "Living and Working in Loudoun County".